Careers

PR and Marketing Intern

The PR and Marketing Intern will assist in executing a comprehensive lead generation strategy designed to drive awareness and attract qualified leads for Ayoka’s B.O.S.S! software. This role involves working on multi-channel campaigns, content creation, social media management, influencer outreach, and analytics tracking. The ideal candidate is eager to learn, detail-oriented, and passionate about innovative marketing tactics.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Public Relations, Communications, or a related field.
• Strong writing, editing, and communication skills.
• Proficiency in social media platforms and tools for managing content, scheduling, and analytics.
• Knowledge of SEO best practices and Google Analytics is a plus.
• Ability to work independently, multitask, and meet deadlines in a fast-paced environment.

What You'll Gain

• Hands-on experience executing a lead-generation strategy across multiple channels.
• Exposure to innovative PR and marketing tactics and platforms.
• The opportunity to contribute to high-impact campaigns, gain valuable skills, and develop a portfolio of work in B2B technology marketing."

Key Responsibilities

Content Creation & Management

• Assist in creating and curating content for various platforms (blogs, social media, email newsletters) that highlights the unique value of B.O.S.S!
• Develop and manage content calendars to ensure consistent messaging across all channels.
• Collaborate with the team to produce engaging case studies, whitepapers, and success stories.

Social Media and Community Management

• Manage Ayoka’s social media profiles (LinkedIn, Facebook, Twitter, and others as needed).
• Help execute social media campaigns and post regularly, following a pre-set calendar.
• Engage with followers and respond to comments and inquiries to build community and brand loyalty.

Influencer Outreach and Partnerships

• Identify and reach out to industry influencers, bloggers, and potential partners who align with Ayoka’s brand and lead-generation goals.
• Manage relationships with partners, ensuring content is produced and distributed according to plan.

Email Marketing & Automation

• Assist in setting up email automation workflows to nurture leads and move prospects through the funnel.
• Help in drafting and scheduling email campaigns to promote content, events, and product updates.

Event Support

• Assist in the coordination of webinars and other virtual events to showcase B.O.S.S! and connect with prospects.
• Help manage logistics, invite lists, and follow-up communication to maximize event attendance and engagement.

SEO and Keyword Optimization

• Conduct keyword research and assist in optimizing content for search engines to increase Ayoka’s online visibility.
• Track and analyze SEO performance, reporting on metrics like page rankings and organic traffic.

Analytics & Reporting

• Track the performance of PR and marketing campaigns, reporting on KPIs such as lead generation, website traffic, and engagement.
• Analyze data to suggest improvements in campaign performance and better target audience preferences.